AHFrancis Blog, Lash News
It’s ‘Oh so quiet’ in January 2025
It’s good to talk & share your frustration & worries…
Sharing helps make you worry less, as it’s not just you!
January is a very tough time in the beauty industry…
When we all experience the quieter months, we all get a little scared & deflated…
Our salon overheads don’t get less!
Even when the diary is quiet!
Let’s turn this quiet, downtime into something positive.
You’ll have time to reconnect with your clients through Social Media or Newsletters, & introduce your new year offers, treatments, etc.
You can do some market research & ask clients if there are any new treatments they might be keen for you to start offering.
We all know we can’t give our clients what they want if you don’t check in with them!
Client focus groups are a great way of doing this on Social Media.
Also weekly/fortnightly newsletters, personal emails & DMs.
Regular communication is essential to build client relationships & loyalty!
Encourage them to follow and engage with you on all of your social media channels, i.e., Facebook, TikTok, Instagram, What’s App, and Email.
Collect as much up-to-date information about your clients, making it easier to keep connected with them, & that their details are all relevant & up-to-date!
There is nothing worse than getting emails bouncing back, as clients have changed their details!
Let’s go through our salon data when we are quieter in our businesses & make sure we have all the correct phone numbers – & emails, we cannot do this when we are busy!!!
Create a loyalty scheme. This is a great way to get clients engaged.
Everyone loves being part of a group, a VIP SCHEME, etc!
Maybe while we are quiet let’s book a refresher online course?
Brush up on your skills.
Train in something new?
Contact your suppliers to see when they are launching new products, which you may be able to trial.
Training & mentoring your therapists & keeping their knowledge up-to-date helps them be included & a valuable part of the team & your business.
Marketing Campaigns
Introduce yourself & your business in your local area, it doesn’t have to be a crazily expensive marketing campaign!
Here are a few ‘low-cost’ ideas that might help…
- Create a Business Facebook/Instagram/TikTok Pages
- Join your local business groups on Social Media (check what days you are allowed to advertise on!)
- Offer referral discounts to your regular clients to recommend friends & family (everyone loves a refer-a-friend incentive)
- Create some flyers to leave in your local post office, shops, schools & community areas & notice boards
- Introductory offers to new clients
- Create personalised treatment packages for your regular clients (offer a discount if they book 1x or more treatments)
- Create a VIP package & loyalty card, & send a gift voucher to your top clients in January & February to boost salon revenue long-term, as everyone likes to feel valued, a little reward goes a long way!
- Create an event, promoting new treatments, including a glass of bubbly & nibbles – who doesn’t love a girly get-together?
- This can be a free event or a small ticket charge that could go to a local charity of your choice, it’s all about community spirit!
- Advertise your event across all platforms & get potential guests to call the salon & reserve their place – it’s a good way to make new contacts!
- Use Facebook Live & Instagram to showcase new products & treatments, create an interactive platform for your followers to ask questions, etc.