AHFrancis Blog, Lash News
Our Predictions for the lash Industry moving into 2025!
As a lash business for over 20 years, we have only known the lash industry to experience growth!
Eyelash extensions have become an addictive beauty must-have for all genders & ages worldwide!
Once you have had eyelash extensions it’s tough to stop… no more faffing with mascara or strip lashes as we know how tricky these can be!
There has been a huge shift to a more natural lash look in 2024 due to many celebrity influencers going for make-up-free looks.
We have noticed our classic lashes have made a huge come-back & a decline in the mega full volume lash look!
There has been a huge growth in new lash companies in the last few years making the industry incredibly competitive.
Whereas once there were a handful of professional lash brands there are now thousands!
Pricing has become hugely competitive & this has affected the quality of lash products.
Our predictions for 2025…
We think the industry is going to evolve leading to salons & lash techs opting for professional, high-quality lash brands over fast-fashion lash outlets offering an inferior quality which will affect the lash retention.
The Lash Industry was increasing year by year & then COVID-19 hit & life changed for everyone in all industries.
We have seen slightly less growth in some areas of the lash industry & more growth in other areas, i.e. lash lifting & the natural lash look.
The market is now saturated with constant discounts & offers, whereas years ago as a lash company, we only ever offered Black Friday or a seasonal discount which lash techs looked forward to!
Economic Climate for 2025…
We think this will affect consumer spending i.e. expendable income.
This means less money for treats like beauty treatments!
As a salon or lash tech all of your prices for products will have gone up over the past year or so…
Making it difficult for you to lower your prices, & hard for you to be competitive.
We believe offering consistency & using high-quality professional products will help maintain your client list & reputation.
Client Incentives for 2025…
January is always a dreaded month in the beauty industry there is usually a mad December & that leads up to Christmas then a huge dip in January!!
This is the time of year for reflection & to think about new ways to attract & maintain existing clients.
Create ‘January Blue’ offers like:
- Half-price 2-week infills
- Half-price lash tint pre-lash application
- FREE brow tint with any brow shape
- Half-price brow lamination with any lash lift
- Create loyalty cards & referral discounts for 2025
- Create your unique salon USP
Sustainability is a BIG subject for 2025…
- Focus on re-useable products
- Create less waste
- Buy UK products to reduce your Carbon Footprint
- Dispose of your salon waste correctly
- Re-cycle packaging where you can
To sum it up for 2025…
The lash industry ISN’T going anywhere & is here to stay.
We recommend making a few tweaks here & there & focusing on delivering your usual high standards & valuing each & every one of your clients!
Working on your USP to stay ahead of the competition.
Remember your service is not just a transaction it should be an experience for your clients!
“Success is not the key to happiness, happiness is the key to success!
If you love what you are doing you will be successful!”
… Albert Schweitzer