Putting your lash prices up (without the guilt)

The New Year has arrived & you may have been thinking for a while that you need to increase your lash prices, but keep talking yourself out of it…

Across the UK, lash techs are quietly struggling with rising product costs, longer days, & work burnout, & still charging prices they set years ago, probably when they set up their lash business.

Let’s talk about why putting your prices up is not only okay, but it is necessary, to survive & still love what you do!

Remember:

• You are not being Greedy!
• You are not “overcharging”.
• And you’re definitely not alone in thinking you need a price increase!

 

Product Costs Have Gone Up & Your Prices Should Too

Products, training, rent, energy bills… everything costs more than it did even a year ago.

Absorbing those costs yourself isn’t sustainable long term.

If your prices haven’t changed but your expenses have, you’re effectively reducing your profit & sustainability as a business.

 

You’re Not Just Charging for Lashes

Your price reflects:

• Your training, qualifications & experience
• Your experience & skill level are key to your business
• Your time, precision, & attention to detail
• The quality branded lash products you use
• The client experience you provide

Clients aren’t paying for “just lashes”, they’re paying for you & your expertise!

 

The Right Clients Will Stay

One of the biggest fears lash techs have is losing clients when they have to increase their prices.

Here’s the truth:

Clients who value your work will understand a reasonable price increase.

Clients who don’t wear likely underpay you anyway.

In fact, many techs find they attract better clients after raising prices, clients who respect boundaries, aftercare, & rebook consistently.

 

How to Communicate a Price Increase

Confidence is everything.

Keep it simple & professional:

• Give notice (2/4 weeks in advance is good)
• Be clear, not apologetic
• Focus on value, not justification

You don’t need to over-explain.

A calm, confident message builds trust.

 

Remember This

If you’re booked out, exhausted, or struggling to make your business profitable, your prices are likely too low.

Raising your prices allows you to:

• Work fewer hours
• Improve your service
• Invest in better-branded lash products
• Avoid work burnout
• Grow a sustainable business

And that benefits both you & your clients.

As a lash supplier, we see first-hand how much skill, time, & investment go into what you do & we fully support lash techs charging what they’re worth!

You deserve a business that works for you 💖

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