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KG Lash Supplies Blog, Lash News
Is the Lash Extension Industry Declining?
A Reality Check – The eyelash extension industry isn’t declining —it’s evolving!
While facing new challenges & market saturation, the eyelash extension industry continues to show steady growth with projections reaching $3 billion by 2032.
The whispers are getting louder in beauty circles: “Is the lash extension industry declining?”
If you’re a lash artist, salon owner, or someone considering entering this space, this question probably keeps you up at night.
Let’s separate fact from fear & examine what’s happening in the eyelash extension industry.
The Numbers Tell a Different Story:
Despite industry concerns, the financial data paints a picture of continued growth, not decline!
The global lash extension market was valued at approximately $1.1-1.7 billion in 2023 & is projected to reach $2-3 billion by 2032, with a compound annual growth rate (CAGR) of 6.95-7.5%.
In the United States specifically, the market was valued at $1.36 billion in 2020 & is projected to reach $2.31 billion by 2028.
These aren’t the numbers of a declining industry—they’re the metrics of a maturing market finding its sustainable growth trajectory.
The Real Challenges: The COVID-19 Impact & Recovery
The COVID-19 pandemic caused significant disruptions across not only the beauty industry but many other sectors, which has caused less disposable income, & clients are having to make choices.
While some treatments, like eyelash extensions, have seen slower growth, others, such as lash lifts & natural lash enhancements, have surged in popularity!
The industry didn’t die during the pandemic—it adapted & diversified to clients wanting more low-maintenance treatments.
Market Saturation Creates New Dynamics
Another noticeable change is the saturation of constant discounts & promotions in the eyelash extension market.
Years ago, discounts were reserved for special occasions like Black Friday, January, & Summer sales.
Now, they’ve become a constant, creating a challenging landscape for lash suppliers to navigate.
This saturation has created a more competitive environment, but it’s also pushing the industry toward innovation & specialisation rather than collapse.
Industry Evolution: What’s Actually Happening – Shift Toward Natural Beauty
The industry is experiencing a significant trend shift.
In 2024, the beauty industry experienced a notable shift towards more natural eyelash extension styles, inspired by celebrity influencers embracing makeup-free aesthetics.
This trend has brought classic eyelash extensions back into the spotlight, while demand for mega-volume eyelash extensions has seen a decline.
Technology Integration & Innovation
Lash mapping has become smarter thanks to AI-driven software.
In 2025, lash artists use apps that scan the eye shape & recommend ideal mapping for curl, length, & style – saving time & increasing precision.
Clients can now “try on” lash styles before the service using AR filters.
Sustainability & Ethical Practices
The eyelash extension market is undergoing a rapid transformation, with sustainability & ethical practices emerging as critical trends.
The cosmetics industry is experiencing an increase in demand for eco-friendly products & practices as consumers become more environmentally aware.
2025 Trends: Signs of a Thriving Industry
The fact that industry professionals are actively discussing & implementing new trends for 2025 indicates a vibrant, forward-thinking market:
Emerging Style Trends…
Brown & Natural Lashes: Brown lashes are becoming increasingly popular for their soft, natural appeal
Wispy Designs: Wispy lash designs (W & YY) continue to dominate as clients seek a textured, fluttery look that’s both eye-catching & wearable
Colourful Extensions: Colorful lash extensions are making waves in 2025 as clients embrace creativity & self-expression
Inclusive Beauty Movement
Beauty is now genderless, & lash services are reflecting this change.
More men are opting for subtle lash extensions to enhance their natural lashes.
This expansion of the target market represents growth, not decline.
Expert Perspective: Evolution, Not Decline!
Industry experts with decades of experience offer valuable perspective.
As a leading lash supplier for over 25 years, we recognise that while the explosive growth of the early years may not be sustainable now, the lash industry still holds significant potential.
The industry is evolving, driven by changing consumer preferences, economic factors, & technological advancements.
Businesses that can adapt to these changes, innovate, & diversify their offerings are well-positioned to thrive in the future.
By focusing on sustainability, leveraging digital tools, & meeting the demand for natural beauty solutions, the industry can continue to grow & remain a vital part of the beauty industry.
The Path Forward: Adaptation Strategies – For Lash Artists & Salon Owners
Quality Over Quantity:
With the economic outlook for 2025 presenting potential challenges, consumer spending on beauty treatments like eyelash extensions may decrease.
To thrive in this environment, consistency & quality are key.
Diversification: Successful businesses are expanding beyond traditional lash extensions to include lash lifts, brow services, & other complementary treatments.
Technology Integration: Embracing digital tools for consultation, booking, & client management can improve efficiency & client satisfaction.
Market Opportunities
The demand for eyelash extensions among men is a growing market opportunity, representing an untapped segment that forward-thinking businesses can capture.
Industry Resilience: The Data Speaks
Professional satisfaction remains high within the industry.
Statistics note that 75% of lash artists earn up to £45,000 a year, & 25% have worked in the industry for five or more years.
A whopping 80 percent of lash experts surveyed responded that they are either satisfied or very satisfied with their careers.
The Verdict: Transformation, Not Termination
The lash extension industry isn’t declining —it’s maturing.
Like any industry that experiences rapid growth, it’s now facing the natural challenges that come with market maturation: increased competition, evolving consumer preferences, & economic pressures.
- However, the fundamentals remain strong:
- Consistent market growth projections
- Continuous innovation in products & techniques
- Expanding demographics & inclusive beauty trends
- High professional satisfaction rates
- Technological integration is improving service delivery
Looking Ahead
The lash industry ISN’T going anywhere & is here to stay.
The recommendation is making a few tweaks here & there & focusing on delivering usual high standards & valuing each & every client, & working on your USP to stay ahead of the competition.
Remember, your service is not just a transaction; it should be an experience for your clients.
The industry’s future belongs to those who embrace change, prioritise quality, & understand that evolution is not extinction, it’s adaptation for long-term success.
Rather than asking if the lash industry is declining, perhaps the better question is:
How will you position yourself to thrive in its next chapter?
The lash extension industry continues to evolve with new trends, technologies, & opportunities emerging regularly.
Success in this space requires staying informed about market changes & adapting business strategies accordingly…