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KG Lash Supplies Blog, Lash News
Trending Lash & Brow Treatments: 2025
The lash Industry is experiencing a huge transformation in 2025, with new revolutionary treatments & techniques reshaping how we approach eyelash & brow treatments…
From natural lash enhancements to new & exciting trending treatments!
This year’s trends offer something for everyone seeking gorgeous, low-maintenance lashes & brows.
The Natural Renaissance: Less is More
The biggest shift in lash treatments for 2025 is the move towards natural lash enhancements.
Gone are the days of dramatic mega-volume eyelash extensions as clients embrace the “less is more” trend, seeking more natural, light-textured lash looks alongside natural-looking minimalist skin & makeup trends.
‘Less is more’ is more than a passing trend—it represents a conscious shift towards a more sustainable, effective & mindful approach to beauty.
Focusing on low-maintenance beauty treatments empowers people to confidently embrace themselves.
Classic Eyelash Extensions Make a Comeback
Classic eyelash extensions are experiencing a resurgence as the ‘Less is more’ trend spreads to eyelash extensions, with clients moving away from dramatic volume lashes used to achieve the fuller, heavier style commonly referred to as Russian volume lashes.
This shift represents a post-pandemic preference for effortless low maintenance beauty that enhances natural beauty rather than transforms.
Brown Lashes – The New Black
Brown lashes are becoming increasingly popular for their soft, natural appearance, offering a more understated look that blends seamlessly with lighter natural lashes & skin tones.
Available in multiple tones – neutral, warm, & cool browns – these extensions can be customised to complement a fair skin tone & hair colour.
Cutting-Edge Lash Extension Styles – Angel Lashes: The New “It” Look
The “angel lash” effect is emerging as one of the biggest trends of 2025, using different choppy lengths to create a look that resembles natural lashes rather than a uniform lash look.
This technique creates dimension & texture while maintaining a super, natural appearance.
Wispy & Textured Designs
Wispy lash designs continue to dominate, creating a textured, fluttery look with alternating lengths & densities that’s both eye-catching & easy to wear.
This style offers volume without heaviness, perfect for clients seeking a glamorous, textured look.
Wet Look Lashes
The wet look trend gives lashes a glossy & slightly spiky finish, mimicking the appearance of freshly applied mascara.
This dewy, fresh-out-of-the-water look adds a youthful, modern edge to traditional lash extensions.
Colorful Expression
2025 will see colour making its grand comeback in eyelash extensions, with popular accent colours like blue, emerald green, & purple offering a chic pop of brightness!
Whether applied as full sets or subtle ombré effects, coloured lashes allow for individual personal expression.
Great for festivals & parties…
Revolutionary Lash Lift Innovations
Keratin-Infused & Cysteamine lash lifts are revolutionising the lash industry with formulations strengthened using nourishing keratin.
These advanced treatments not only lift & curl natural lashes but also nourish & strengthen them during the lash lift process.
Customisable Lift Styles
Today’s lash lift styles offer exceptional customisation, from soft natural lifts to dramatic wide-eyed curls, all tailored to individual eye shapes & lash goals.
Popular variations include:
• Soft Natural Lift: Perfect for subtle enhancement
• Doll Eye Lift: Focuses on center lashes for rounded, open eyes
• Fox Eye Lift: Creates an elongated, lifted appearance
Hybrid Treatments:
Professional salons are embracing hybrid services combining lash lifts with nourishing lash treatments, offering comprehensive care that addresses both condition & lash health concerns.
Game-Changing Non-professional at Home Solutions
Magnetic Lashes Revolution
Magnetic lashes are a revolutionary alternative to traditional false eyelashes, offering glue-free & easy application using tiny magnets to attach to magnetic eyeliner or sandwich natural lashes between strips.
This innovation eliminates adhesive-related irritation while providing reusable, cost-effective results.
Lash Serum Explosion
With 113 million UK views on TikTok, lash serums are undoubtedly one of the biggest lash trends of 2025.
These growth-enhancing treatments offer an affordable alternative to extensions, with many formulas containing ingredients like amino acids, peptides, & conditioning agents that strengthen & potentially thicken & lengthen natural lashes.
Complementary Treatments
- The Full Eye Experience
- Brow Lamination Integration
- Creating fuller, straighter, more uniform brows
- Many salons now offer combined lash lift & brow lamination packages for comprehensive eyelash enhancement.
- Lash & Brow Tinting
Lash tints are becoming a popular choice for those wanting to ditch mascara while maintaining eye definition, involving dyeing natural lashes with semi-permanent colour to create a darker, fuller appearance.
This low-maintenance treatment pairs perfectly with the lash & brow lift treatments.
Sustainability in the Lash industry
Sustainability is rapidly shaping consumer choices, with lash salons prioritising cruelty-free adhesives, biodegradable packaging, & ethically sourced lashes.
Eco-conscious practices include:
• Reusable lash tools to reduce waste
• Supporting local lash extension brands
• Proper disposal & recycling of product packaging
• Vegan & cruelty-free formulations
What This Means for Beauty Enthusiasts
The lash treatment landscape of 2025 offers exceptional choice & customisation.
Whether you prefer…
• Natural lash enhancements through brown lashes or subtle lifts
• Artistic expression via colored extensions or textured designs
• Low-maintenance solutions like magnetic lashes or growth serums
• Sustainable options that align with eco-conscious values
There’s a treatment perfectly suited to everyone’s lifestyle & preference.
The Future of Lash Beauty
Personalisation is key in 2025, with clients increasingly seeking bespoke lash designs that complement their eye shapes, facial features, & desired look.
The industry’s evolution toward gentler formulations, sustainable practices, & inclusive beauty standards ensures that gorgeous lashes are accessible to everyone.
As we embrace these trending lash treatments, one thing is clear: 2025 is the year of the lash!
Whether you’re seeking subtle enhancement or dramatic transformation, there’s never been a better time to explore the incredible world of modern lash beauty.
Ready to try the latest lash trends?
Consult with a certified lash professional, lash tech/beautician to determine which treatments will best achieve your desired look while maintaining the health of your natural lashes!